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overview of resourcesResources Overview
permission based marketingPermission Marketing
lead generation mechanismsLead Generation
creating email marketing messagesWriting Effective Emails
targeted segment marketingTarget Marketing
the power of personalizationPower of Personalization
your website as a marketing toolUsing Your Website


What Is a Campaign, Really?

When those other email services say 'campaign' they are talking about a mass email blast.

When we say 'campaign' we mean a full-circle advertising campaign. Push clients to your web landing page, capture the lead, send automatic response to the customer, track and report the result!

Use our autoresponder to set up a chain of emails sent on a timed delay from the date of lead capture or assign the new lead to a sales representative for follow up.

Best practices for email marketing.

A (relatively) simple guide to success.

Permission Based Email Marketing

Deliver content your customers want! Unlike traditional direct mail, permission based email marketing campaigns average a 10-30% response rate. Find out how to prepare for this campaign by asking your customers questions to determine their interests. When you know what they want it’s easy to target your marketing messages and increase sales.
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Lead Generation Mechanisms

Build, maintain, and replenish leads – it’s all in a day’s work for the average sales person. But what’s average isn’t the best, nor is it the most efficient. With a lead generating mechanism right on your website you can attract, pre-qualify and even close leads. Find out how to get your website working for you and creating a steady stream of leads 24X7.
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Your Website as a Marketing Tool

“Build it, they will come,” is how most people view their website. Unfortunately, they give little thought to how their website can become a marketing tool. With careful planning your website can increase customer interaction, generate a steady stream of leads and boost sales. Find out how to turn your website into this kind of efficient marketing tool, drive sales and increase prospect interest with timely incentives and special offers.
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Targeted Segment Marketing

Successful emarketing is not about “one size fits all.” Instead, it’s a fine tuned marketing message that appeals to a particular customer segment. Customers like when a message is just for them. In fact, a recent study showed 56% of consumers feel respected when marketers attempt to understand their interests. Learn how to build a target segment marketing campaign and create greater customer satisfaction and interaction.
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The Power of Personalized Marketing

Blend sales and marketing know-how in a personalized message. Recent studies show personalized marketing improves customer/prospect time by 44% and customer retention by 43%. Discover the advantages of sending a personal message based on marketing demographics and metrics. If the words win-win come to mind – you’re right that’s what this kind of campaign is all about.
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Writing Effective Marketing Messages

Learn the hallmarks of email messages, how to keep it personal and create a sense of urgency in the minds of your customers. When you understand these fundamentals and how to deliver valuable content email success is just around the corner. Read more >