Company Profile
Native Threads is an apparel company targeted toward the modern Native American market. Clothing lines include: men, women, juniors, kids, and toddlers, plus posters, book bags, briefcases, wallets, etc. Their manufacturing and production department partners with major Native-owned casinos throughout the United States and Canada.
The Challenge
Native Threads needed to drive sales to their online shopping cart, retail and wholesale. They needed to grow their customer lists, and increase repeat-orders and customer retention. The company agreed that a series of ongoing contests, online promotions and email newsletters would be a good way to work towards these goals.
The Solution
Using Digital Mail Maker, Native Threads was able to run campaigns and contests, and grow their list from 400 to over 12,000 within 3 years. Awareness of Native Threads’ new e-commerce website increased, as did overall sales. Customer feedback regarding their promotions have been extremely positive. By using personalization, and offering customers something of value with each email newsletter, they have created a loyal customer base.
The Results
Native Threads return-on-investment continues to remain impressive. Quality list building techniques have resulted in high open and click-through rates.
Example:
Email promotion for ‘Up to 30% off selected items’. (Discontinued items were put on special)
On 7/13/05 an email sent to 12002 people.
30998 (26%) tracked as opened.
1789 (15%) clicked,
resulting in 88 online orders totaling $4439.85 the next 48 hours
Sending 12002 emails from Digital Mail Maker costs $120.02
The return-on-investment is a whopping 3700% …in just 2 days!
Please note that successes of this type are a result of effective long-term email marketing strategies. You can learn more in our Resources section.
